Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Januar 2012
Genre:	Ratgeber
ISBN:	9781935412250
EAN-Code:	9781935412250
Verlag:	Fitness Information Technology, Inc, U.S.
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 179 mm / B 253 mm / D 12 mm
Gewicht:	396 gr
Seiten:	222
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. The editors have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organisations, associations, and sport-related products from the US, Australia, Europe, and India.