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Autor(en): 
  • Vanessa Ratten
  • Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 5-10 Tagen versandfertig
    Veröffentlichung:  Juni 2019  
    Genre:  Wirtschaft / Recht 
     
    B / Business and Management / Economics / Entrepreneurship / Industrial Management / Innovation/Technology Management / Management / Management science / Research & development management / Sports economics / Sports—Economic aspects
    ISBN:  9783319892276 
    EAN-Code: 
    9783319892276 
    Verlag:  Springer International Publishing 
    Einband:  Kartoniert  
    Sprache:  English  
    Serie:  Management for Professionals  
    Dimensionen:  H 235 mm / B 155 mm / D 10 mm 
    Gewicht:  260 gr 
    Seiten:  164 
    Zus. Info:  Paperback 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.

    The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

      
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