Is it a coincidence that you're reading these words now? Is it luck, probability, random chance? Perhaps the things you need to pay attention to find their way into your awareness at just the right time. Maybe, contained somewhere in this book is an idea that unlocks a thought that unlocks the next exciting chapter for your business.

When good ideas are communicated effectively, their magic is amplified. That's what great design can do. And this book will help you to achieve great design.

If you already have a business or you're thinking of starting one, this book was written for you. I'll tell you everything you need to know about design for your business, using language you understand. I'll tell you the secrets that designers don't want you to know, as well as the things they wished you did know - the things that make working together better.

The simple advice contained within, is the kindling that will allow those creative sparks to fly.