This book chronicles in detail the history--and impact--of one of the nation's most influential media organizations. Representing television and radio broadcasting in the largest market in the country, NYSBA has helped set a national political agenda, just as it has worked for smaller stations and markets throughout the state.

Stephen Warley tracks the way the Association has responded to a host of important issues--technological, economic, political, legal, and cultural--as it serves not only the profession but also the larger public interest in effective media access during an era of rapid consolidation. He also includes personal accounts from almost one hundred well-known broadcasters.