Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	April 2016
Genre:	Wirtschaft / Recht
ISBN:	9781944659004
EAN-Code:	9781944659004
Verlag:	World Scientific Publishing Company
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 279 mm / B 215 mm / D 32 mm
Gewicht:	1754 gr
Seiten:	800
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.