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Autor(en): 
  • Ed Shane
  • Selling Electronic Media 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   Vorankündigung
    Veröffentlichung:  ANGEKÜNDIGT  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781138459939 
    EAN-Code: 
    9781138459939 
    Verlag:  Taylor and Francis 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 254 mm / B 178 mm / D  
    Gewicht:  898 gr 
    Illustration:  Farb., s/w. Abb. 
    Bewertung: Keine Bewertung vor Veröffentlichung möglich.
    Inhalt:
    "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: ? prospecting? qualifying? needs analysis? presentations? answering objections? closing? relationship managementFocusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
      
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