Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. A scad is a
portmanteau of the words scam and advertisement, usually in reference to
internet spam. The term has been used by the Alliance Against Bait and
Click to describe scam ads that lure consumers to click on their site
using a brand name or an outrageous deal while in turn providing suspect
products and deals. This technique is called 'bait and click' and has
received significant press coverage from Consumer Reports Webwatch which
has warned consumers to be wary of scads because they divert
unsuspecting searchers from what they are looking for and waste their
time.
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