@text:It has become increasingly difficult to ignore the ways that the centrality of new media and technologies within contemporary culture seem to surpass or make obsolete traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than critiquing humanist touchstones, we should examine the ways media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Our best strategies for crafting persuasive communication and producing ethical relations will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.