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Autor(en): 
  • Michael Overdiek
  • Meike Susten
  • Revolution in business start-ups without capital: Volume 1: Using artificial intelligence and innovative methods to develop new business ideas 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

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    Lieferstatus:   i.d.R. innert 7-14 Tagen versandfertig
    Veröffentlichung:  Februar 2024  
    Genre:  Wirtschaft / Recht 
    ISBN:  9783689041557 
    EAN-Code: 
    9783689041557 
    Verlag:  Bremen University Press 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 216 mm / B 140 mm / D 9 mm 
    Gewicht:  169 gr 
    Seiten:  112 
    Zus. Info:  Paperback 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    In today's fast-paced business world, where technology and innovation are constantly changing the landscape, this book is an essential guide for any budding entrepreneur. This comprehensive work looks at the fundamentals of starting a business, from capital-less beginnings to utilising the lean startup model, and demystifies the reality behind starting without seed capital. It explores the transformative role of technologies such as virtual reality (VR) and augmented reality (AR) in the ideation phase, offering insights into the importance of crowdsourcing, market analysis and social media analytics in developing a solid business idea. The special role that artificial intelligence (AI) plays in the start-up process is particularly emphasised. The book dives deep into the new ways in which AI can be used for market research, business model planning and the simulation of different business models, and sets out the basic principles of AI simulation, its benefits and implementation in practice. It guides you through the diverse application areas of AI, from risk assessment, product and service innovation to automation, marketing, customer service and much more, and shows how AI can improve decision-making and help increase efficiency. With a wealth of information on cloud computing platforms, specialised AI and analytics platforms, as well as start-ups and niche players, this book provides a comprehensive overview of the resources and technologies available to start-ups. It concludes with a look at the particular application areas of AI that will shape the future landscape of entrepreneurship. This book is not only a source of inspiration, but also a practical guide that provides concrete steps and strategies to overcome the challenges of starting a business in the digital era.

      



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