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Weitersagen:


Herausgeber: 
  • Elizabeth Howard
  • Richard Cuthbertson
  • Malobi Mukherjee
  • Retailing in Emerging Markets: A policy and strategy perspective 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   Auf Bestellung (Lieferzeit unbekannt)
    Veröffentlichung:  September 2014  
    Genre:  Wirtschaft / Recht 
    ISBN:  9780415730877 
    EAN-Code: 
    9780415730877 
    Verlag:  Taylor and Francis 
    Einband:  Gebunden  
    Sprache:  English  
    Serie:  Routledge Studies in International Business and the World Economy  
    Dimensionen:  H 234 mm / B 156 mm / D  
    Gewicht:  612 gr 
    Seiten:  280 
    Illustration:  Farb., s/w. Abb. 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.

    While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.

    This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

      



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