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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	Februar 2010
Genre:	Soziologie
	B / Corporate Communication / Corporate Communication/Public Relations / Economics / Economics, general / Globalization / International business / International business enterprises / International Economics / Management science / Palgrave Business & Management Collection / Public Relations
ISBN:	9780230236530
EAN-Code:	9780230236530
Verlag:	Springer
Einband:	Gebunden
Sprache:	English
Serie:	The Academy of International Business
Dimensionen:	H 234 mm / B 157 mm / D 28 mm
Gewicht:	703 gr
Seiten:	333
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.