This book offers an insightful discussion on the ills that capitalism and communism have meant to address, and the pitfalls of the two approaches, most importantly with regards to the misconceptions of "profit," the misfit child of economics and accounting. Analysis is also extended to consider behavioral theories from a needs perspective, including marginal theory and behavior based on fear. Finally, the concept of the new, "middle way" of entrepreneurism is advocated, in which the voices of all stakeholders (including the environment and the earth itself) are considered in any endeavor, thereby addressing the iniquities in distribution, while emphasizing the creative and innovative needs of all individuals.