Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 4-7 Tagen versandfertig
Veröffentlichung:	August 2016
Genre:	EDV / Informatik
ISBN:	9780128023082
EAN-Code:	9780128023082
Verlag:	Elsevier Ltd
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 231 mm / B 184 mm / D 22 mm
Gewicht:	714 gr
Seiten:	350
Illustration:	black & white illustrations
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? . This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.