Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Januar 2016
Genre:	Wirtschaft / Recht
	B / Business and Management / Business applications / Business mathematics & systems / Business—Data processing / Data Mining / Data Mining and Knowledge Discovery / Expert systems / knowledge-based systems / Industrial Management / Information Technology / IT in Business / Management science / Market research / Marketing / Media Management / Media Studies / Media, entertainment, information & communication industries mehr...
ISBN:	9783319250212
EAN-Code:	9783319250212
Verlag:	Springer EN
Einband:	Gebunden
Sprache:	English
Serie:	Management for Professionals
Dimensionen:	H 235 mm / B 155 mm / D 22 mm
Gewicht:	606 gr
Seiten:	279
Illustration:	X, 279 p. 96 illus., 12 illus. in color., farbige Illustrationen, schwarz-weiss Illustrationen
Zus. Info:	EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.