Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Dezember 1988
Genre:	Wirtschaft / Recht
ISBN:	9780866569354
EAN-Code:	9780866569354
Verlag:	Taylor and Francis
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 216 mm / B 156 mm / D
Gewicht:	1170 gr
Seiten:	544
Illustration:	Farb., s/w. Abb.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.