Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Januar 2025
Genre:	Wirtschaft / Recht
	Marketing und Vertrieb / openstax textbook college university education / paperback open stax 1e 2e 3e / student book oer open education
ISBN:	9781069271549
EAN-Code:	9781069271549
Verlag:	Independently Published
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 297 mm / B 210 mm / D 37 mm
Gewicht:	1789 gr
Seiten:	702
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.