Real-world tips for creating business value

Details on modeling, data clustering, and more

Enterprise use cases to help you get started

Learn to predict the future!

Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. You'll learn to prepare and process your data, create goals, build a predictive model, get your organization's stakeholders on board, and more.

Inside...

• How to start a project
• Identifying data types
• Modeling tips
• Working with algorithms
• How data clustering works
• How data classification works
• How deep learning works
• Advice on presentations
• Step-by-step predictive modeling