Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2016
Genre:	Soziologie
	Art & Applied Arts / Communication & Media Studies / Communication & Media Studies Special Topics / Kommunikation / Kommunikation u. Medienforschung / Kunst u. Angewandte Kunst / Media Studies / Medienforschung / Music / Musik / Spezialthemen Kommunikation u. Medienforschung
ISBN:	9780745692210
EAN-Code:	9780745692210
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 229 mm / B 152 mm / D 20 mm
Gewicht:	422 gr
Seiten:	216
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.