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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	Dezember 2015
Genre:	Wirtschaft / Recht
	brand;branding;campaign;Campaigning;Personal;strategy / Business and Management / Business Strategy and Leadership / Business Strategy/Leadership / C / Corporate Communication / Corporate Communication/Public Relations / elections / Elections & referenda / Electoral Politics / Leadership / Management / Management & management techniques / Management science / Market research / Marketing / Political Science / Political science & theory / Public Relations / Sales & marketing
ISBN:	9781137580283
EAN-Code:	9781137580283
Verlag:	Palgrave Macmillan UK
Einband:	Gebunden
Sprache:	English
Serie:	Palgrave Studies in Political Marketing and Management
Dimensionen:	H 222 mm / B 145 mm / D 14 mm
Gewicht:	343 gr
Seiten:	160
Zus. Info:	HC runder Rücken kaschiert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.