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Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends about
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Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
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| What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing. |
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