I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational situations as well as how to predict consumption behaviors challenges. This book divides two parts. Part one, I explain what behavioral economy mean and what behavioral economic methods can be applied to predict consumer emotions and raise staff productivities behaviors. In part two, I shall indicate some large organization cases how to apply behavioral economy methods to predict consumer behaviors and solve consumer desire challenges as well as how to apply behavioral economic methods to raise staff productivities.
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