Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 5-10 Tagen versandfertig
Veröffentlichung:	Oktober 2021
Genre:	Wirtschaft / Recht
ISBN:	9781544524955
EAN-Code:	9781544524955
Verlag:	Houndstooth Press
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D 14 mm
Gewicht:	328 gr
Seiten:	228
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.