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Online Shopping Rewards: Loyalty Program, Carbon Offset, Cashback Website
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| Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. Online shopping
rewards portals are a relatively new type of loyalty program. The advent
of online shopping has resulted in the rapid development of a large
number of rewards programs that offer incentives for shopping. These
programmes may be points-based (redeemable for products or vouchers),
cashback, airline frequent flyer-miles-based, hotel points, donations to
charity, or even carbon offsets. These programmes are often presented to
the consumer as coalitions of large numbers of retailers, but are
probably better described as competitive loyalty programmes, to
differentiate them from their pre-cursors the original single retailer
non-competitive loyalty program. |
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