This book provides a nontechnical introduction to Multiple Correspondence Analysis (MCA) as a method in its own right; no prior knowledge of Correspondence Analysis (CA) is needed. The presentation is practically oriented and with the needs of research in mind: gathering relevant data, formulating questions of interest, and linking statistical interpretation to geometric representations. The procedures are presented in detail using a real example, stressing the unique capacity of MCA to handle full scale research studies.
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