Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2012
Genre:	Wirtschaft / Recht
	Business & Economics / General / BUSINESS & ECONOMICS / Marketing / General / cross-national consumer behaviour studies / Economics / environmental consumerism / globalisation effects / identity conflict research / Retail and wholesale industries / Retail sector / Sales & marketing / Sales & marketing management / Sales and marketing / Sales and marketing management / sociological measurement methods mehr...
ISBN:	9780415628907
EAN-Code:	9780415628907
Verlag:	Taylor and Francis
Einband:	Gebunden
Sprache:	English
Serie:	Key Issues in Marketing Management
Dimensionen:	H 246 mm / B 174 mm / D
Gewicht:	500 gr
Seiten:	171
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.