Dr Clotaire Rapaille is a marketing expert - drawing on psychology and anthropology in his research - and the CEO and founder of Archetype Discoveries Worldwide. He has written over fourteen books, most recently The Culture Code, which has been translated into twelve languages.

Dr Andr¿Roemer is a diplomat, civil servant, entrepreneur and academic. He has written over eighteen books on a diversity of topics including economics, happiness, art and crime, and is the President of La Ciudad de las Ideas.