'The message markets plus moral is excellent, it is consonant with behavioral game theory's results, including experiments with small-scale societies, and with McCloskey's recent book on bourgeois morality. But, Friedman's message is simpler and clearer.' - Herbert Gintis, Santa Fe Institute, Central Europe University (Budapest), Hungary

'I have been waiting for someone to write this book for a long time. Its use of historical anecdotes to explain why one cannot divorce a society's economics from its social contract is utterly convincing.' - Ken Binmore, Professor Emeritus, University College London, UK

'This book expertly addresses the most important issues confronting the continued evolution of morals and instituions for human socioeconomic betterment.' - Vernon L. Smith, George L. Argyros Chair in Finance& Economics, Chapman University, USA