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Moderating Focus Groups: A Practical Guide for Group Facilitation
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 7-14 Tagen versandfertig |
Veröffentlichung: |
November 1999
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780761920441 |
EAN-Code:
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9780761920441 |
Verlag: |
Sage Publications |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 229 mm / B 152 mm / D 16 mm |
Gewicht: |
434 gr |
Seiten: |
264 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. |
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