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Menswear Range Plan - Exemplified with Topman, Next and River Island
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| Essay from the year 2012 in the subject Design (Industry, Graphics, Fashion), grade: A, London Metropolitan University, course: FASHION BUYING, language: English, abstract: Topman is a brand from the British international retailer group Arcadia Group holding another eight brands, namely BHS (home), Burton (menswear), Dorothy Perkins (womenswear), Evans (womenswear), Miss Selfridge (womenswear), Outfit (Multibranded shop), Topshop (womenswear) and Wallis (womenswear). Arcadia Group focuses their business culture on consumer focus, commercial flair, strategic focus, energy and drive and the staff. Arcadia Group has more than 500 stores in over 30 markets, plus more than 2,500 stores the UK. Over 225M units are imported to the UK and sent to one of the four distribution centres where about 1500 staff select and distribute them to relevant stores using their own fleet of vehicles. The Fashion Footprint internal programme lunched in 2007 supports this amount of imported items. Its goal is monitor and manage the social and environmental impacts of Arcadia Group¿s business. Justified by ethical trading, Arcadia Group either has factories or is monitors suppliers in Mauritius, Dubai, Bangladesh, Egypt, Delhi, Sumangali and Uzbekistan. Between 2010 and 2011, Topshop and Topman sold 14,000 fairtrade garments each (Arcadia Group Ltd, 2011).
Topman appears as a driving trends high-street men¿s fashion store creating brilliant, affordable and authoritative menswear. Topman¿s customer is defined as ¿hard to pin down¿ because the products can reach a wide range of different personalities and styles.
Topman¿s product categories consist of menswear, footwear, accessories, stationary and novelty, electronic and grooming as exemplified in the next table. |
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