Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Februar 2019
Genre:	Wirtschaft / Recht
	communication research / Communication Research Methods / Content analysis / Focal points model / LANGUAGE ARTS & DISCIPLINES / Communication Studies / Mass communication research methods / Media Research / media research methods / Media Studies / Research Methods in Communication / Research methods in media / Research methods# general / Social research & statistics / Social research and statistics / SOCIAL SCIENCE / Media Studies / textual analysis methods mehr...
ISBN:	9781544371740
EAN-Code:	9781544371740
Verlag:	Sage Publications
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 228 mm / B 152 mm / D
Gewicht:	650 gr
Seiten:	488
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.