Let’s face it, Google Adwords is a powerful tool for generating revenue.
This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.
Table of Contents:
Chapter 1 – What Is Google AdWords?
Chapter 2 – How Google AdWords Works
Chapter 3 – Pros and Cons of Google AdWords
Chapter 4 – Key Parts of a Google AdWords Listing
Chapter 5 – How to Sign Up and Set Up Payments
Chapter 6 – Adjusting Access Levels
Chapter 7 – Linking Accounts
Chapter 8 – Choosing Keywords
Chapter 9 – Keyword Matches
Chapter 10 – Setting Up Ad Groups
Chapter 11 – Types of Campaigns and Their Goals
Chapter 12 – Starting a Campaign
Chapter 13 – Getting Your Ad Groups Prepared
Chapter 14 – Creating Your Ads
Chapter 15 – How to Write the Best Ads
Chapter 16 – Requirements of Your AdWords Ad
Chapter 17 – Targeting Specific Geographic Spaces
Chapter 18 – Linking to Google Maps
Chapter 19 – Targeting Specific Demographics
Chapter 20 – Creating Audiences
Chapter 21 – Using the Keyword Planner
Chapter 22 – Reviewing Your Landing Pages
Chapter 23 – Ad Preview and Diagnosis
Chapter 24 – Establishing Ad Extensions
Chapter 25 – Automatic Ad Extensions
Chapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)
Chapter 27 – Bidding Options and How to Set Values
Chapter 28 – How Are the Order and Cost Determined?
Chapter 29 – The Quality Score and How to Improve It
Chapter 30 – Conversion Tracking
Chapter 31 – Policies for the Use of Keywords and Ad Content
Chapter 32 – Copyright or Trademark Authentication
Chapter 33 – Using the Search Network
Chapter 34 – Using the Display Network
Chapter 35 – Running a Display Campaign
Chapter 36 – Running a Shopping Campaign
Chapter 37 – Creating a Video Campaign
Chapter 38 – Universal App Campaign
Chapter 39 – The Express Platform
Chapter 40 – Working With Salesforce
Chapter 41 – Creating Automated Rules
Chapter 42 – Content Exclusions
Chapter 43 – A/B Testing
Chapter 44 – Checking Analytics (and Linking Google Analytics)
Chapter 45 – Finding Special AdWords Deals
Chapter 46 – Cancelling AdWords
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