Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Dezember 2007
Genre:	Wirtschaft / Recht
	advanced digital marketing case studies / BUSINESS & ECONOMICS / E-Commerce / General / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / Digital marketing analytics / electronic retail trends / internet branding techniques / mobile commerce strategies / online consumer insights / Sales & marketing / Sales and marketing / web usability research mehr...
ISBN:	9780415965019
EAN-Code:	9780415965019
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Serie:	Routledge eBusiness
Dimensionen:	H 229 mm / B 152 mm / D
Gewicht:	498 gr
Seiten:	368
Illustration:	Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.