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Marketing for Nonprofit Organizations
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
| Lieferstatus: |
 i.d.R. innert 14-24 Tagen versandfertig |
| Veröffentlichung: |
März 1996
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9780865692541 |
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EAN-Code:
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9780865692541 |
| Verlag: |
Bloomsbury 3PL |
| Einband: |
Gebunden |
| Sprache: |
English
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| Dimensionen: |
H 240 mm / B 161 mm / D 30 mm |
| Gewicht: |
883 gr |
| Seiten: |
480 |
| Zus. Info: |
HC gerader Rücken kaschiert |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers.
By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students. |
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