Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	September 2007
Genre:	Wirtschaft / Recht
ISBN:	9783638790321
EAN-Code:	9783638790321
Verlag:	Grin Verlag
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 3 mm
Gewicht:	51 gr
Seiten:	24
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Glynd¿r University, Wrexham known as NEWI (Business school), language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR ¿Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness ¿ comprehension ¿ conviction ¿ action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.