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Marketing and Public Relations for Libraries
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
1987
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9780810846562 |
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EAN-Code:
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9780810846562 |
| Verlag: |
Scarecrow Press |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 216 mm / B 140 mm / D 13 mm |
| Gewicht: |
311 gr |
| Seiten: |
216 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries. |
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