Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Mai 2016
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / Consumer behaviour / cultural aspects / economic basis / marketing communications / Marketing Ethics / Marketing management / marketing strategy / Marketing theory / product development / Research in Marketing / Sales & marketing / Sales and marketing / Social Marketing Theory / Theories of Retailing mehr...
ISBN:	9781473904019
EAN-Code:	9781473904019
Verlag:	Sage Publications
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 232 mm / B 186 mm / D
Gewicht:	930 gr
Seiten:	544
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.