Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Februar 2013
Genre:	Wirtschaft / Recht
	business management / Financial Analysis / marketing decision making / Pricing Policy / strategic pricing / Value creation
ISBN:	9781466640948
EAN-Code:	9781466640948
Verlag:	Business Science Reference
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 286 mm / B 221 mm / D 19 mm
Gewicht:	956 gr
Seiten:	274
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.