Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	September 2014
Genre:	Wirtschaft / Recht
	advanced client engagement / B2B project marketing strategies / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Project Management / BUSINESS & ECONOMICS / Sales & Selling / Management / business-to-business strategy / construction industry management / front-end project planning / organisational investment strategies / Project management / Sales & marketing management / Sales and marketing management / value creation frameworks mehr...
ISBN:	9780415705097
EAN-Code:	9780415705097
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D
Gewicht:	620 gr
Seiten:	314
Illustration:	schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.