Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2006
Genre:	Wirtschaft / Recht
	Business and Management / C / Emerging Markets/Globalization / Europäische Union / European Union (EU) / International business / Internationalisierung / Management / Management und Managementtechniken / Market Research/Competitive Intelligence / Marketing / Markteintritt / Marktforschung / Osteuropa / Strategie / Wirtschaft
ISBN:	9783835004948
EAN-Code:	9783835004948
Verlag:	Dt. Universitätsvlg.
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D
Gewicht:	454 gr
Seiten:	202
Illustration:	XVII, 202 p.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.