Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2011
Genre:	Soziologie
	Communication & Media Studies / Kommunikation u. Medienforschung / Mass Communication & The Media / Massenkommunikation, Massenmedien / Öffentlichkeitsarbeit / Öffentlichkeitsarbeit u. Werbung / Public Relations & Advertising
ISBN:	9781444336290
EAN-Code:	9781444336290
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 236 mm / B 163 mm / D 17 mm
Gewicht:	440 gr
Seiten:	196
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business