MS-66 Marketing Research

Block 1 - Marketing Research Concepts and Design

Unit 1 - Marketing Research - Meaning and Importance

Unit 2 - Organisation of Marketing Research in India

Unit 3 - Research Design

Block 2 - Data Collection

Unit 1 - Data Collection

Unit 2 - Sampling

Unit 3 - Questionnaire Design and Development

Unit 4 - Attitude Measurement & Scaling

Block 3 - Data Processing and Analysis

Unit 1 - Qualitative Research

Unit 2 - Data Processing - Coding, Tabulation and Data Presentation

Unit 3 - Description & Inference from Sample Data

Unit 4 - Analysis of Association

Block 4 - Multivariate Analysis

Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis

Unit 2 - Conjoint Analysis

Unit 3 - Cluster Analysis and Multi-Dimensional Scaling

Unit 4 - Application of Marketing Research in India - Some Case Studies

Question Papers

(Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)