Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	August 2021
Genre:	Wirtschaft / Recht
	B / Business / Business & management / Business and Management / Commerce / Economics / Financial Services / Industrial Management / Industries / Innovation/Technology Management / International business / International business enterprises / International Economics / Investment & securities / Investment Banking / Investments and Securities / Management / Management science / Market research / Marketing / Research & development management / Securities / trade
ISBN:	9781349711239
EAN-Code:	9781349711239
Verlag:	Springer Nature Singapore
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D 12 mm
Gewicht:	259 gr
Seiten:	185
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.