Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Oktober 2024
Genre:	Wirtschaft / Recht
	Artificial Intelligence (AI) / customer data analysis / Customer Engagement / Customer Experience / Digital Relationship Marketing / hyper-personalized marketing / Marketing Academics / Marketing Campaigns / Omnichan mehr...
ISBN:	9798369353417
EAN-Code:	9798369353417
Verlag:	IGI Global
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 254 mm / B 178 mm / D 34 mm
Gewicht:	1170 gr
Seiten:	632
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.