Price and quality alone are no longer sufficient to gain competitive advantage. It is high quality knowledge which provides the opportunities for adding exclusive value to products and services. At the same time, the development of knowledge is gaining momentum. Knowledge is becoming obsolete more quickly and becomes more complex. The danger of this development is that organizations will continue to play the same competitive game and are often unaware that they are lagging behind. This book provides organizations with a way to shift the knowledge ambition and realize it in practice. For this purpose, an intelligent business strategy is offered based on the experiences of seven market leaders in The Netherlands combined with modern insights from the organizational theory. The Netherlands is presently the country with the highest productivity in commercial services. The authors devote much attention to the tools available to the knowledge enterprise, such as lateral structures, personnel management and information technology.
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