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KFC in China: Secret Recipe for Success
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 14-24 Tagen versandfertig |
| Veröffentlichung: |
September 2008
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9780470823842 |
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EAN-Code:
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9780470823842 |
| Verlag: |
Wiley |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 229 mm / B 152 mm / D 11 mm |
| Gewicht: |
307 gr |
| Seiten: |
200 |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
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