Whatever type of iPhone project you have in mind-social networking app, game, or reference tool-you'll benefit from the information presented in this book. More than just tips and pointers, you'll learn from the authors' hands-on experiences, including:

• Dave Barnard of App Cubby on how to use Apple's user interface conventions and test for usability to assure better results
• Joachim Bondo, creator of Deep Green Chess, beats a classic design problem of navigating large dataset results in the realm of the iPhone
• Former Apple employee Dan Burcaw tailors user interfaces and adds the power of CoreLocation, Address Book, and Camera to the social networking app, Brightkite
• David Kaneda takes his Basecamp project management client, Outpost, from a blank page (literally) to a model of dashboard clarity
• Craig Kemper focuses on the smallest details to create his award-winning puzzle games TanZen and Zentomino
• Tim Novikoff, a graduate student in applied math with no programming experience, reduces a complex problem to simplicity in Flash of Genius: SAT Vocab
• Long-time Mac developer Chris Parrish goes into detail on thecreation of the digital postcard app, Postage, which won the 2009 Apple Design Award
• Flash developer Keith Peters provides solutions for bringing games that were designed for a desktop screen to the small, touch-sensitive world of the iPhone
• Jürgen Siebert, creator of FontShuffle, outlines the anatomy of letters and how to select the right fonts for maximum readability on the iPhone screen
• Eddie Wilson, an interactive designer, reveals the fine balance of excellent design and trial-by-fire programming used to create his successful app Snow Report

Combined with Apress' best-selling Beginning iPhone 3 Development: Exploring the iPhone SDK, you'll be prepared to match great code with striking design and create the app that everyone is talking about.