Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	April 2025
Genre:	EDV / Informatik
	brand loyalty / Co-Creation / Conversational Artificial Intelligence (AI) / Customer Satisfaction / Emotional Intelligence / Employee engagement / Employee retention / Financial Services / Financial Technology (FinTe mehr...
ISBN:	9798369399446
EAN-Code:	9798369399446
Verlag:	IGI Global
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 286 mm / B 221 mm / D 40 mm
Gewicht:	1889 gr
Seiten:	658
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities in customer engagement. In an era where personalized experiences and sophisticated artificial intelligence (AI) interactions are pivotal for brand success, it is imperative for businesses to capitalize on AI s capabilities for customer needs. By translating theoretical progress into actionable strategies, business can craft deeply personalized messages and experiences. Adopting these technologies to meet evolving consumer expectations and cultivating enduring customer loyalty is of strategic importance. Intersecting Natural Language Processing and FinTech Innovations in Service Marketing provides a meticulous analysis of these underlying technologies, bolstered by empirical case studies demonstrating successful integrations. Critical issues such as data privacy, security, and ethical considerations are also addressed, offering a comprehensive perspective on the opportunities and challenges inherent in this dynamic field. Covering topics such as pricing insinuations, key performance indicators (KPIs), and vulnerable consumers, this book is an excellent resource for computer engineers, marketers, policymakers, business owners, researchers, academicians, and more.