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Autor(en): 
  • Alan Clarke
  • Wei Chen
  • International Hospitality Management 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   Vorankündigung
    Veröffentlichung:  ANGEKÜNDIGT (Februar 2027)  
    Genre:  Wirtschaft / Recht 
     
    Diversity Leadership / global business environment / Hospitality and service industries / hospitality entrepreneurship / Hospitality industry / International business / international hospitality management case studies / multicultural workforce
    ISBN:  9781138780972 
    EAN-Code: 
    9781138780972 
    Verlag:  Taylor and Francis 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 246 mm / B 189 mm / D  
    Seiten:  392 
    Illustration:  schwarz-weiss Illustrationen, Raster,schwarz-weiss, Tabellen, schwarz-weiss 
    Bewertung: Keine Bewertung vor Veröffentlichung möglich.
    Inhalt:

    International Hospitality Management brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context. By doing so it provides the reader with a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization
    This book has been significantly updated since the last edition to include recent trends and developments such as:

    • New content on: theories of culture, consumer behaviour, globalization as well as technology and social media, sustainability, global politics, food and drink trends, emerging BRIC countries and service design and delivery.
    • New chapter on Hospitality Operations Management looking at location strategies, supply chain management, service delivery, service failure and recovery from a global perspective.
    • Updated and new international case studies throughout
    • New companion website with student and lecturer resources including: Power point slides, web links & video links, case study archive, review questions

    This book is highly illustrated with diagrams, and contains a range of features such as international case studies, review questions and summaries to aid understanding and further knowledge.

      
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