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International Business Strategy: Perspectives on Implementation in Emerging Markets
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
| Lieferstatus: |
 i.d.R. innert 14-24 Tagen versandfertig |
| Veröffentlichung: |
Dezember 2016
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9781137544667 |
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EAN-Code:
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9781137544667 |
| Verlag: |
Palgrave Macmillan UK |
| Einband: |
Gebunden |
| Sprache: |
English
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| Dimensionen: |
H 216 mm / B 153 mm / D 32 mm |
| Gewicht: |
753 gr |
| Seiten: |
500 |
| Zus. Info: |
HC runder Rücken kaschiert |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world's largest corporations to small, entrepreneurial firms. |
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