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International Business Research
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![](/rcimages/rc200big.jpg) (Buch) |
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Inhalt: |
Explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. This book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a glossary. |
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